/* One client story, explored one application at a time. */
.hero-launch{background:#fff;border-bottom:1px solid #e8e3ed}
.launch-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:72px;align-items:center;padding-block:54px 58px}
.launch-copy{min-width:0;max-width:560px}
.launch-copy .eyebrow{font-size:.75rem;letter-spacing:1px;line-height:1.65;max-width:400px;margin-bottom:25px}
.launch-copy h1{font-size:clamp(3.35rem,5.2vw,4.7rem);font-weight:500;letter-spacing:-.06em;line-height:1.075;max-width:530px;text-wrap:balance}
.launch-copy h1>span{display:inline;color:var(--purple);white-space:nowrap;text-decoration:underline;text-decoration-color:var(--lime);text-decoration-thickness:.12em;text-underline-offset:.09em;text-decoration-skip-ink:none}
.launch-description{font-size:1.125rem;line-height:1.75;color:#67616f;max-width:420px;margin-top:26px;letter-spacing:-.015em}
.launch-primary{background:var(--purple);color:#fff;border-radius:7px;min-height:58px;font-size:.9375rem;padding:15px 20px;gap:24px;margin-top:28px;text-align:left}
.launch-primary:hover{background:var(--ink)}
.launch-founder{display:flex;align-items:center;gap:12px;max-width:410px;margin-top:30px;line-height:1.5}
.launch-founder>img{width:44px;height:49px;object-fit:cover;object-position:50% 25%;border-radius:10px;flex-shrink:0}
.launch-founder strong{display:block;font-size:.875rem;font-weight:500;color:#47404f}
.launch-founder>span>span{display:block;font-size:.8125rem;color:#7d7286;margin-top:3px}
.launch-founder:hover strong{color:var(--purple)}
.launch-showcase{min-width:0;width:100%;max-width:620px;justify-self:end;padding:24px 24px 20px;background:#f4f0f9;border:1px solid #eae3f2;border-radius:18px}
.case-heading{font-size:1.25rem;line-height:1.4;letter-spacing:-.035em;color:#30253b;font-weight:500;margin-bottom:19px}
.case-heading>span{color:#796888}
.case-tabs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:4px;padding:4px;border-radius:9px;background:#e8e0f1;margin-bottom:17px}
.case-tabs button{min-width:0;min-height:44px;padding:9px 12px;border:0;border-radius:6px;background:transparent;color:#73627f;font-size:.875rem;line-height:1.5;font-weight:500;cursor:pointer}
.case-tabs button[aria-selected=true]{background:#fff;color:var(--purple);box-shadow:0 2px 5px #3520460b}
.case-tabs button:hover{color:var(--purple);background:#ffffff70}
.case-tabs button[aria-selected=true]:hover{background:#fff}
.case-tabs button:focus-visible{outline-offset:2px}
.case-stage{height:20rem;position:relative;min-width:0;overflow:hidden;border:1px solid #ded4e9;border-radius:10px;background:#eee8f5}
.case-panel{height:100%;min-width:0}
.case-panel[hidden]{display:none!important}
.case-panel:focus-visible{outline:3px solid var(--purple);outline-offset:-4px}
.case-website{height:100%;background:#fcfaff;display:flex;flex-direction:column}
.case-site-nav{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:19px 23px;border-bottom:1px solid #e9e1f0;flex-shrink:0}
.case-logo{font-family:var(--display);font-size:2rem;line-height:1;letter-spacing:-.085em;font-weight:500}
.case-site-nav>span:last-child{font-size:.75rem;letter-spacing:1px;color:#7b668b;line-height:1.5}
.case-site-body{display:grid;grid-template-columns:1fr 1fr;flex:1;min-height:0}
.case-site-copy{padding:23px 22px;min-width:0;display:flex;flex-direction:column;justify-content:center;color:#3a254c}
.case-site-copy>span{font-size:.75rem;letter-spacing:.7px;color:#846992;line-height:1.6;max-width:160px}
.case-site-copy>strong{font-family:var(--display);font-size:clamp(1.85rem,2.75vw,2.7rem);font-weight:500;letter-spacing:-.06em;line-height:1.08;margin-top:16px}
.case-site-copy>p{font-size:.875rem;line-height:1.65;color:#816c8e;margin-top:17px}
.case-site-body>img{width:100%;height:100%;min-height:0;object-fit:cover;object-position:center 20%}
.case-panel--social,.case-panel--video{display:flex;align-items:center;justify-content:center;padding:13px}
.case-social-creative{height:100%;aspect-ratio:4/5;max-width:100%;background:#301b40;color:#fff;display:flex;flex-direction:column;justify-content:space-between;padding:27px 25px;box-shadow:0 4px 15px #24133016}
.case-social-creative>.case-logo{color:#d5bdef}
.case-social-creative>div>span{display:block;font-size:.75rem;letter-spacing:1px;color:#c5acd9;line-height:1.5;margin-bottom:14px}
.case-social-creative strong{display:block;font-family:var(--display);font-size:2.2rem;line-height:1.08;letter-spacing:-.055em;font-weight:500}
.case-social-signature{font-size:.75rem;line-height:1.5;letter-spacing:.6px;color:#c5acd9}
.case-video-creative{height:100%;aspect-ratio:4/5;max-width:100%;position:relative;overflow:hidden;background:#2d193b;box-shadow:0 4px 15px #24133016}
.case-video-creative video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center top;display:block}
.case-video-art{position:absolute;inset:0;display:flex;flex-direction:column;align-items:flex-start;justify-content:space-between;padding:21px;color:white;pointer-events:none;background:linear-gradient(180deg,#22132d15,transparent 20%,transparent 76%,#21112fa3)}
.case-video-art>span:last-child{font-size:.75rem;letter-spacing:.9px;line-height:1.5;padding-right:40px}
.launch-motion-toggle{position:absolute;right:13px;bottom:12px;display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;padding:11px;background:#2b1739b0;border:1px solid #ffffff75;border-radius:50%;color:#fff;cursor:pointer}
.launch-motion-toggle[hidden]{display:none}
.launch-motion-toggle svg{width:18px;height:18px;fill:currentColor;flex-shrink:0}
.launch-motion-toggle>span{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap;border:0}
.launch-motion-toggle .launch-pause-icon{display:none}
.launch-motion-toggle.is-playing .launch-pause-icon{display:block}
.launch-motion-toggle.is-playing .launch-play-icon{display:none}
.launch-motion-toggle:hover{background:#2b1739}
.launch-motion-toggle:focus-visible{outline-color:var(--lime);outline-offset:3px}
.case-caption{font-size:.875rem;line-height:1.6;color:#62516f;margin-top:15px}
.case-disclosure{font-size:.75rem;line-height:1.65;color:#82738e;margin-top:6px;max-width:450px}
@media(min-width:1001px) and (max-width:1200px){.launch-grid{gap:40px}.launch-copy h1{font-size:3.5rem}.launch-showcase{padding:20px}.case-site-copy{padding-inline:16px}.case-site-copy>strong{font-size:2rem}.case-site-nav{padding-inline:17px}.launch-primary{font-size:.875rem;gap:14px;padding-inline:17px}}
@media(max-width:1000px){.launch-grid{grid-template-columns:1fr;gap:35px;padding-block:39px}.launch-copy{max-width:690px}.launch-copy h1{font-size:clamp(3.5rem,7.5vw,4.6rem);max-width:650px}.launch-description{max-width:540px}.launch-showcase{justify-self:start;max-width:650px}.case-stage{height:23rem}.case-site-copy>strong{font-size:2.6rem}.case-site-body>img{object-position:center 18%}}
@media(max-width:600px){.launch-grid{padding-block:31px 30px;gap:29px}.launch-copy .eyebrow{font-size:.75rem;letter-spacing:.7px;max-width:320px;margin-bottom:20px}.launch-copy h1{font-size:clamp(2.9rem,10vw,3.8rem);line-height:1.08;max-width:450px}.launch-description{font-size:1rem;margin-top:22px}.launch-primary{width:100%;font-size:.9375rem;min-height:56px;padding:14px 17px;gap:12px;margin-top:24px}.launch-founder{margin-top:23px}.launch-founder>span>span{font-size:.75rem}.launch-showcase{padding:17px 14px 15px;border-radius:15px}.case-heading{font-size:1.125rem;margin-bottom:15px}.case-tabs{margin-bottom:13px}.case-tabs button{font-size:.875rem;padding-inline:8px}.case-stage{height:21rem}.case-site-nav{padding:17px 14px;gap:10px}.case-logo{font-size:1.8rem}.case-site-nav>span:last-child{font-size:.75rem;letter-spacing:.4px;max-width:95px;text-align:right}.case-site-copy{padding:17px 13px}.case-site-copy>span{font-size:.75rem;letter-spacing:.3px}.case-site-copy>strong{font-size:1.9rem;margin-top:14px}.case-site-copy>p{font-size:.8125rem;margin-top:14px}.case-social-creative{padding:24px 22px}.case-social-creative strong{font-size:2rem}.case-caption{font-size:.875rem;margin-top:13px}.case-disclosure{font-size:.75rem}}
@media(max-width:360px){.case-site-copy>strong{font-size:1.6rem}.case-site-copy{padding-inline:10px}.case-stage{height:20rem}.case-heading{font-size:1rem}.case-site-copy>p br{display:none}}

/* Finished campaign materials, with one shared art direction. */
.case-stage{height:28rem;background:#eae2ee}
.case-store-frame{display:block;width:100%;height:100%;border:0;background:#fbf8f5}
.case-panel--social,.case-panel--video{padding:0;background:#eae2ee}
.case-social-creative--editorial{position:relative;overflow:hidden;width:auto;height:100%;aspect-ratio:4/5;max-width:100%;padding:0;background:#e7dee9;color:#fff;box-shadow:none}
.ad-editorial-photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center center}
.case-social-creative--editorial>.case-logo{position:absolute;left:23px;top:20px;color:#35253d;font-size:2rem}
.case-social-creative--editorial .ad-editorial-copy{position:absolute;inset:auto 0 0;padding:60px 24px 23px;background:linear-gradient(transparent,#2d183cce 50%,#2d183cf2);color:#fff}
.case-social-creative--editorial .ad-editorial-copy>span{margin:0;color:#e9dced;font-size:.75rem;letter-spacing:1.5px}
.case-social-creative--editorial .ad-editorial-copy>strong{font:400 2.75rem/.98 Georgia,serif;letter-spacing:-.035em;margin:10px 0 14px}
.case-social-creative--editorial .ad-editorial-copy>.ad-collection-name{font-size:.8125rem;letter-spacing:2px}
.ad-editorial-copy>a{display:inline-flex;align-items:center;justify-content:space-between;gap:25px;font-size:.875rem;min-height:44px;color:#fff;border-bottom:1px solid #d5bddd;margin-top:7px}
.case-video-creative{box-shadow:none;aspect-ratio:4/5}
.case-result-row{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;margin-top:13px}
.case-result-row .case-caption{margin-top:0;max-width:290px}
.case-result-row>a{font-size:.75rem;line-height:1.7;min-height:44px;color:var(--purple);flex-shrink:0;padding-block:1px 10px;text-decoration:underline;text-underline-offset:3px}
.case-disclosure{margin-top:2px}
@media(max-width:600px){.case-stage{height:29rem}.case-social-creative--editorial .ad-editorial-copy>strong{font-size:2.5rem}.case-result-row{display:block}.case-result-row>a{display:inline-flex;padding:7px 0;min-height:35px}.case-result-row .case-caption{max-width:none}.case-social-creative--editorial>.case-logo{left:20px}.case-social-creative--editorial .ad-editorial-copy{padding-inline:20px}}

.case-store-preview{height:100%;display:flex;flex-direction:column;background:#fbf8f5;color:#382443}
.store-preview-nav{display:flex;align-items:center;justify-content:space-between;gap:15px;padding:12px 19px;min-height:49px;flex-shrink:0}
.store-preview-nav>.case-logo{font-size:1.65rem}
.store-preview-nav>span:last-child{font-size:.75rem;letter-spacing:.7px;color:#927b9a;line-height:1.5}
.store-preview-hero{display:grid;grid-template-columns:1fr 1fr;min-height:0;flex:1;background:#eee7ef}
.store-preview-hero>div{padding:19px 20px;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;min-width:0}
.store-preview-hero>div>span{font-size:.75rem;letter-spacing:.6px;line-height:1.5;color:#957d9d}
.store-preview-hero strong{font:400 2.6rem/1.03 Georgia,serif;letter-spacing:-.06em;margin-top:12px}
.store-preview-hero strong em{color:#8a6a91;font-weight:400}
.store-preview-hero a{display:inline-flex;align-items:center;justify-content:space-between;gap:21px;min-height:40px;font-size:.875rem;background:#382443;color:#fff;padding:8px 12px;margin-top:17px}
.store-preview-hero>img{height:100%;width:100%;min-height:0;object-fit:cover;object-position:center 30%}
.store-preview-products{display:grid;grid-template-columns:1fr 1fr;gap:13px;padding:13px 16px 12px;flex-shrink:0}
.store-preview-products>a{min-width:0}
.store-preview-products img{height:99px;object-fit:cover;object-position:center 40%}
.store-preview-products>a>span{display:flex;align-items:center;justify-content:space-between;min-height:37px;font-size:.875rem;line-height:1.4;gap:8px;border-bottom:1px solid #ded2e4}
.store-preview-products a:hover>span{color:var(--purple)}
@media(max-width:600px){.store-preview-nav{padding-inline:13px}.store-preview-nav>span:last-child{max-width:110px;font-size:.75rem;letter-spacing:.4px;text-align:right}.store-preview-hero>div{padding:15px 13px}.store-preview-hero strong{font-size:2rem}.store-preview-hero a{gap:12px;font-size:.875rem;padding:7px 9px}.store-preview-products{padding-inline:12px;gap:10px}.store-preview-products>a>span{font-size:.8125rem}.store-preview-products img{height:105px}}

/* Hero copy and actions from the selected reference. */
.launch-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px;margin-top:28px}
.launch-actions .launch-primary{margin-top:0}
.launch-secondary{display:inline-flex;align-items:center;min-height:44px;font-size:.9375rem;color:var(--ink);border-bottom:1px solid #93889e;padding-block:8px;line-height:1.5}
.launch-secondary:hover{color:var(--purple);border-color:var(--purple)}
.launch-founder{border-top:1px solid #e8e3ed;padding-top:24px}
@media(max-width:600px){.launch-actions{gap:12px 20px;margin-top:24px}.launch-actions .launch-primary{width:100%}.launch-founder{padding-top:21px}}